Global trends of business have been strengthening e-commerce sector, even before Covid-19 Pandemic. In 2020, it has been a only way to do business in USA when lockdown was announced statewide, particularly New York and California. Due to the importance of online transactions, payment companies are getting attention and higher valuation as well.
There are immense investment interest in payment companies including established ones and emerging new players based on small business. Visa and PayPal Holdings are globally known companies in this sector.
There are BigCommerce, Bill.com, and Coupa Software. Among them, Wix might be a newcomer yet potential one, due to its bases on website building packages that small business owners are familiar with (Demos, 2020, August 27). Wix has some 180 million registered users globally and currently partners with GoDaddy as a endorsed payment (Demos, 2020, August 27; Norton, 2020, August 28).
Rachel Kim (2020, August 25). Emerging Payment Companies on the rise of e-Commerce, The Blue Ocean Management.com, retrieved from: https://theblueoceanmanagement.com/trendforesight